My approach to any project, whether it’s a quick feature update or a complete platform redesign, is rooted in the proven Design Thinking methodology. This framework ensures I maintain a clear, straight-forward, and user-centered focus from concept to launch. By following these distinct phases, I not only ensure I'm solving the right problems but also deliver innovative and effective solutions that meet both user needs and business goals.
DiscoverI conduct deep user research by analyzing data, mapping user journeys, and performing interviews. My goal is to build genuine empathy for the user by setting aside assumptions and clearly understanding their pain points, needs, and motivations before any solution is considered.
DefineI synthesize the insights gathered during the research phase into a focused, human-centered problem statement. This process is critical for alignment, resulting in actionable "How Might We" (HMW) questions that precisely scope the challenge and guide all subsequent creative efforts.
IdeateThis is the creative phase where I focus on generating a wide range of potential solutions. I utilize rapid brainstorming techniques such as Crazy Eights, sketching, and mind mapping to explore unconventional ideas and maximize the potential for innovative and effective solutions.
TestI rapidly convert the most promising concepts into prototypes and conduct usability tests or A/B tests with real users. This phase is essential for gaining critical, unbiased feedback and validating core hypotheses to ensure the design direction is effective.
DesignBased on the validated insights from the Test phase, I polish the design by creating high-fidelity mockups, detailed user flows, and final assets. My focus is on transforming the prototype into a fully functional and engaging user experience, ready for development.
ScaleI conclude by focusing on long-term success, measuring performance against key business KPIs and ensuring the design is scalable and maintainable for future iterations by applying a robust design system and a component-based approach.
Viking Europe
august 2022 - present
Part of the CRO-team, responsible for leading the design vision of our e-commerce platform & enhancing the user experience. Always aiming for the most optimal solution by requiring user needs through research, analysing performance data, and manage stakeholders to meet business goals.
RamMedia
july 2017 - april 2024
Part-time building websites for my own clients, where I take on the entire process, from UX/UI design to development. Occasionally I also did graphic design or branding related work, such as logos and printing.
BZTRS Agency
september 2020 - july 2022
Co-facilitate strategic sessions with clients to formulate business goals and user needs. Wireframe & prototype solutions to test with users to identify pain points. Create high fidelity designs.
HBO, ICT & Media Design
2016 - 2020
BZTRS Agency
february 2020 - july 2020
Univerzita Pardubice, Czech Republic
september 2019 - january 2020
Digitas Amsterdam
august 2018 - january 2019
MBO 3, Digital Publisher
2013 - 2016
RenewMyID
august 2014 - january 2015
UX design is my passion and I always keep track of the latest developments. I also like other technical innovations and IT (I'm a bit of a nerd). Hit me up if you have a nice challenge or project laying around or when you wanna connect!
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